About Us

Gary L. Jaarda, Broker Associate
239.248.7474 │

Gary offers clients professionalism, broad-based knowledge, unmatched negotiating skills, plus a vast network of contacts and resources. Gary takes his clients’ outcomes personally, which explains his strong determination and work ethic. Gary is a very noteworthy broker in the region having performed in the sale of 2658 Gordon Drive in Port Royal and the commercial sale of the Fifth Third Center on the corner of US-41 and Vanderbilt Beach Drive, plus numerous additional transactions achieving successful outcomes for his clients. After three decades of selling real estate in West Michigan and many years of visiting Southwest Florida, Gary’s relocation to the Gulf Coast was a natural evolution. Gary previously co-founded and operated West Michigan’s premier high-end residential development company, and as a luxury homes developer for most of his career, completed and marketed 17 communities in the area. A graduate of Calvin College in Grand Rapids, Michigan with a BA in Economics, Gary has made a career of navigating economic trends and changing markets to thrive in general brokerage and real estate development.

Jeff Jaarda, Broker Associate
239.293.1507 │

A Broker Associate licensed in Florida since 2004, Jeff considers it a personal pleasure and responsibility to provide clients with the most satisfying and rewarding experience when seeking or selling a home. He thoroughly enjoys and is adept at the marketing of luxury property, and is an expert on the distinguishing features of many luxury developments in Naples and Bonita Springs. Jeff is skilled in negotiating contracts, familiar with the nuances of transactions, and attentive to the intricate details involved in the successful closing of his team’s transactions.  He also drives the Jaarda team’s innovative marketing efforts that include creating high-quality print materials and direct mail showcasing professional photography, as well as exposures on NaplesBonitaSprings.com and other prominent websites.  Jeff holds a BA degree in Political Science from Furman University in Greenville, South Carolina.  Prior to entering real estate brokerage in 2004 Jeff enjoyed experience at Bank of America and Wells Fargo in Charlotte, North Carolina and Gartner, Inc. in Fort Myers, Florida.

A Note to Our Friends and Clients  If you think someone is missing from this page you are right!  Jeff’s wife Becky was pursued and offered a position as a managing broker and sales manager, and she has accepted the position and the challenge.  You’ll see a little less of Becky in spaces like this but we congratulate her and we are proud of her.

Royal Shell
Royal Shell Real Estate When it comes to buying and selling homes, Royal Shell Real Estate agents are the local experts. With 15 offices serving Naples, Bonita Springs, Estero, Fort Myers & Fort Myers Beach, Sanibel Island, Captiva Island and more, Royal Shell Real Estate’s experienced staff of real estate experts will simplify your home buying or selling experience. Royal Shell Real Estate represents the finest homes and condos for sale.  We live and breathe the Southwest Florida lifestyle every day. We know the various real estate markets from waterways, fairways, and the beaches that make up our Gulf Coast of Florida. That’s more convenience and more talent to better serve our clients. Put our in-depth knowledge, proven results and passion for all things real estate to work for you.